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Pre-Project Questionnaire

Due to the gift of interpretation is it always difficult to gauge any project cost without more detailed information. Therefore we have put together this questionnaire to help you capture your vision for your project. Think of this document as a business plan for your website. The more information you can give us, the better we'll be able to provide you with accurate quotation. Answer each question in a clear and concise manner, and skip any questions that don't concern you and your project.

General Information
Company Name
Current/intended URL

Please enter your current, or preferred web site address here.
Please describe your company, and the concept, product or service your site will provide.
Primary Contact Name First Last
Primary Contact Email
Primary Contact Number
Secondary Contact Name First Last
Secondary Contact Email
Secondary Contact Number
When do you expect the project to start? / DD / MM YYYY
When does it need to be completed by? / DD / MM YYYY
Are there specific reasons for these dates?

Please tell us if there are any specific reasons for your chosen dates, i.e Trade shows, exhibitions etc
Your budget dictates how much time we can devote to your website. What is the budget for this project? £ . Pounds Pence
Your Objectives
What are your main reasons for commissioning a new website?
List the business objectives for your website in order of importance.

e.g. improve sales, increase customer satisfaction, reduce time spent searching for information etc.
How will you know if the site is a success?

e.g. 20% increase in sales, 70% of surveyed users expressing satisfaction, 30% reduction in time spent searching for info.
Current Site (If applicable)
What aspects of your current site work well and why are they successful?
What aspects of your current site are unsuccessful and why do you think that is?
If you update your current site using a content management system, please describe the system and its main features. Are you happy with the system?
Target Audience
Describe the different types of visitors to your website in as much detail as possible.

e.g. web-savvy students looking for bank loans.
Why will people use this kind of site?

e.g. to find the most suitable bank loan for their needs.
Why will people choose your site over others?

e.g. biggest choice of loans, easy to use, friendly advice etc.
What do you imagine people would want to do on your site?

e.g. find the cheapest bank loan, compare the top 5 loans etc.
Content and Design
Describe how you would like users to perceive the new site.

e.g. modern, professional, friendly, edgy, fun etc.
1. Please list the websites of competitors and organisations in a related field. What works? What doesn't?
If you need a content management system, please describe the features you would like.

e.g. updatable news, multiple authors, stock control, user moderation, etc.
Additional Comments
We've tried to keep this questionnaire as general as possible, but every project is unique. Here is your chance to add any extra information you think will be helpful.
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